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Warren Buffett’s Berkshire Hathaway Trims Its Massive Stake in Apple. The investment has grown to an outsize share of the stock portfolio /WSJ/
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☑️ #160 May 14, 2024
Fraudulent Ratings and Reviews
apple.com: [Excerpt] App Store stopped over $7 billion in potentially fraudulent transactions in four years.
As published in its fourth annual fraud prevention analysis released today, Apple found that in 2023, it rejected more than 1.7 million app submissions for failing to meet the App Store’s stringent standards for privacy, security, and content. In addition, Apple’s persistent efforts to stop and reduce fraud on the App Store resulted in the termination of nearly 374 million developer and customer accounts, and removal of close to 152 million ratings and reviews over fraud concerns.
🔹Related content:
App Store stopped more than $2 billion in fraudulent transactions in 2022
App Store stopped nearly $1.5 billion in fraudulent transactions in 2021
App Store stopped more than $1.5 billion in potentially fraudulent transactions in 2020
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☑️ #159 May 13, 2024
OpenAI prioritizes macOS over Windows 11 for ChatGPT app
openai.com: [Excerpt] For both free and paid users, we're also launching a new ChatGPT desktop app for macOS that is designed to integrate seamlessly into anything you’re doing on your computer. With a simple keyboard shortcut (Option + Space), you can instantly ask ChatGPT a question. You can also take and discuss screenshots directly in the app.
🔹Related content:
@inafried: They told me they started with the Mac because they prioritized where their users are (ouch)
https://www.axios.com/2024/05/13/openai-google-chatgpt-ai
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☑️ #158 May 10, 2024 🔴 rumor
Apple will revamp Siri to catch up to its chatbot competitors
nytimes.com: [Excerpt] Apple plans to announce that it will bring generative A.I. to iPhones after the company’s most significant reorganization in a decade.
Rather than compete directly with ChatGPT by releasing a chatbot that does things like write poetry, the three people familiar with its work said, Apple has focused on making Siri better at handling tasks that it already does, including setting timers, creating calendar appointments and adding items to a grocery list. It also would be able to summarize text messages.
🔹Continue reading | Siri:
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☑️ #157 May 9, 2024
“We missed the mark with this video, and we're sorry"
adage.com: [Transcription] [Excerpt] Apple apologizes for iPad Pro ad that ‘missed the mark’. The company says its ‘Crush’ spot fell short of its goal of empowering and celebrating creatives.
Apple apologized Thursday for a new iPad Pro commercial that was met with fierce criticism from creatives for depicting an array of creative tools and objects—from a piano, to a camera, to cans of paint—being destroyed by an industrial crusher.
Plans to air the ad on television are canceled
"Creativity is in our DNA at Apple, and it's incredibly important to us to design products that empower creatives all over the world. Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video, and we're sorry,"
Apple's Vice President of Marketing Tor Myhren said in an exclusive statement via Ad Age.
🔹Related content:
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☑️ #156 May 8, 2024
Visual 10-K | Apple
marketsentiment.co: Some men read Playboy. I read annual reports — Warren Buffett.
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☑️ #155 May 8, 2024
Who’s Next?
@markgurman: NEW: Tim Cook Can’t Run Apple Forever. Who’s Next? John Ternus, head of hardware engineering, emerges as potential long-term CEO successor.
☑️ #154 May 7, 2024
Let Loose: Apple unveils stunning new iPad Pro with the world’s most advanced display, M4 chip, and Apple Pencil Pro
apple.com: [Transcription] [Excerpt] The new iPad Pro with M4 features Apple’s most powerful Neural Engine ever, capable of 38 trillion operations per second, which is 60x faster than Apple’s first Neural Engine in the A11 Bionic chip. Combined with next-generation ML accelerators in the CPU, a high-performance GPU, more memory bandwidth, and intelligent features and powerful developer frameworks in iPadOS, the Neural Engine makes the new iPad Pro an outrageously powerful device for AI. With iPad Pro with M4, users can perform AI-enabled tasks even faster, like easily isolate a subject from its background in 4K video with just a tap with Scene Removal Mask in Final Cut Pro. With this advanced level of performance, the Neural Engine in M4 is more powerful than any neural processing unit in any AI PC today.
🔹Related content:
Apple introduces M4 chip: M4 enables the breakthrough design and stunning display of the new iPad Pro, while delivering a giant leap in performance
@VadimYuryev: Apple's M4 chip is now officially the fastest consumer chip in the world in terms of single-core performance. M4 chip single-core in Geekbench 6: 3,810 points Intel's i9-14900KF: under 3,300 points
Apple unveils the redesigned 11‑inch and all‑new 13‑inch iPad Air, supercharged by the M2 chip: [Transcription] [Excerpt] Powerful Device for AI. With M2, the new iPad Air is an amazing device for AI, featuring a more efficient 16-core Neural Engine that is 40 percent faster than M1. Combined with ML accelerators in the CPU and a powerful GPU to boost on-device machine learning, along with Apple silicon’s unified memory architecture, iPad Air delivers exceptional AI performance. Taking advantage of this performance, users can enjoy intelligent iPadOS features such as Visual Look Up, Subject Lift, or Live Text. iPadOS also has advanced frameworks like Core ML that make it easy for developers to tap into the Neural Engine to deliver powerful AI features right on device. With the vast ecosystem of apps that include advanced AI features, users can do things like use the Auto Enhance tool in Photomator, which improves photos with a single click using AI models, or analyze athletic performance like never before with Onform and its motion tracking capabilities. iPad Air also supports cloud-based solutions, enabling users to run advanced productivity and creative apps that tap into the power of AI, such as Microsoft Copilot for Microsoft 365 and Adobe Firefly.
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☑️ #153 May 6, 2024
Apple is developing AI chips for data centers, seeking edge in arms race
wsj.com: [Transcription] [Excerpt] The company is leaning on its long history of chip development in the effort, code-named Project ACDC.
Over the past decade, Apple has emerged as a leading player designing chips for iPhones, iPads, Apple Watch and Mac computers. The server project, which is internally code-named Project ACDC—for Apple Chips in Data Center—will bring this talent to bear for the company’s servers, according to people familiar with the matter.
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☑️ #152 May 4, 2024
Warren Buffett explains why Berkshire reduced its big Apple stake
@CNBCtelevision: Berkshire Hathaway Chairman and CEO Warren Buffett presides over the 2024 Berkshire Hathaway annual meeting. Watch the full coverage of Berkshire Hathaway annual shareholders meeting on https://www.cnbc.com/.
🔹Related content:
Berkshire Hathaway Inc. - Quarterly Report (pdf)
Notes to Consolidated Financial Statements (March 31, 2024)
Note 5. Investments in equity securities: Investments in equity securities are summarized as follows (in millions).
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☑️ #151 May 3, 2024
Everything Apple Plans to Show at May 7 ‘Let Loose’ iPad Event
bloomberg.com: [Transcription] [Excerpt] Company gears up to update its tablets for the first time since 2022.
It’s been more than 18 months since Apple Inc. last updated its iPad line, marking the longest gap in new models since Steve Jobs first unveiled the product in 2010. The drought finally ends on May 7.
That’s the day Chief Executive Officer Tim Cook is poised to introduce major upgrades to the iPad Pro and iPad Air, as well as new versions of the tablet’s accessories. The company is delivering the news through an online event dubbed “Let Loose” that’s expected to last a little more than half an hour.
🔹Related content:
Let Loose - Special Apple Event on May 7 at 7 a.m. PT.
💲 EARNINGS ANNOUNCEMENT: May 2, 2024
Apple reports second quarter results (FY 2024)
iPhone revenue was $46B down 10% versus the year-ago quarter
Services revenue reaches new all-time high (again): $23.9B
[Transcription] [Excerpt] Apple’s board of directors has declared a cash dividend of $0.25 per share of the Company’s common stock, an increase of 4 percent. The dividend is payable on May 16, 2024 to shareholders of record as of the close of business on May 13, 2024. The board of directors has also authorized an additional program to repurchase up to $110 billion of the Company’s common stock.
Earnings Call | Related content:
☑️ WWDC 2024
Calendar: Will M4 chips for Macs be announced in June?
Via Bloomberg L.P.: [Transcription] [Excerpt] The company is planning to highlight the AI processing capabilities of the components and how they’ll integrate with the next version of macOS, which will be announced in June at Apple’s annual developer conference.
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